THE ORIGINAL TASTE SINCE 90’S

EVERYTHING CHANGES, BUT THE PERFECT TRADITIONAL AL FAROOJ TASTE REMAINS THE SAME!

Our spirit is quintessentially Middle Eastern and originates from the hospitality culture of Arab families. The Al Farooj brand was created by one such family in 1994, in Sharjah. To satisfy the hunger for a unique taste in the fast-food segment, we decided to do something magnificently distinctive by adding traditional spices and flavours in the preparation of a whole chicken or shawarma. It became a hit from day one, and since then, the Al Farooj brand has never stopped growing. Our success was further expanded when we became part of Al Islami Foods in 2007.

SECRETE BEHIND THE TASTE

The spice trade with South Asia, Africa and the Far East paved the way over the centuries to define the magical flavours of Arabia, and it is these traditional spices and flavours of the region that inspired our taste. Our chicken is prepared with the unique blend of Flavours and much more to create hand-crafted meals that are a pure pleasure to have. The flavoursome tender chicken is rightly contrasted with the crunchy layer atop created with the finest flour.

QUALITY, COMMITMENT AND EXCELLENCE IN EVERYTHING WE DO

J.S. Lootah Group delivers outstanding products and services to all our stakeholders, partners and customers. The group’s brands – GoGate, DX3 and Al Farooj – are designed to operate as one, united by tireless enthusiasm, professional expertise and uncompromising dedication to delivering quality products and services.